How Amazon Prime Day — the ‘Black Friday of July’ — has transformed online shopping
![How Amazon Prime Day — the ‘Black Friday of July’ — has transformed online shopping](https://nypost.com/wp-content%2Fuploads%2Fsites%2F2%2F2024%2F07%2Fnewspress-collage-uyvu9bilx-1721073373590.jpg?quality%3D90%26strip%3Dall%261721059091)
The first aim of Prime Day was to solve a problem that has dogged retailers for ages: enticing consumers to shop during a historically slow buying season.
The first aim of Prime Day was to solve a problem that has dogged retailers for ages: enticing consumers to shop during a historically slow buying season.