OTTs bet big on international shows to add variety to original content

Over-the-top (OTT) platforms are investing in international content to expand their original content offerings amid audience fragmentation. Disney+ Hotstar has successfully adapted international titles like The Night Manager, Criminal Justice, Aarya, and Bad Cop. JioCinema has launched reality shows like Temptation Island and Bigg Boss OTT, while SonyLIV has adapted Israeli shows like Your Honour and Fauda for the Indian market.