Pee Safe ropes in Arijit Sen to lead sales and distribution

Pee Safe, a hygiene and wellness brand, appointed Arijit Sen as vice president-sales to enhance distribution and retail strategy. Sen, previously with Healthkart, brings extensive experience in scaling businesses. His leadership aims to expand Pee Safe’s retail footprint and innovation. The intimate hygiene market in India, currently underpenetrated, is set for significant growth.