GB News sport bulletins are now created and voiced by AI technology

Sports news bulletins on GBNews Radio are now being powered by AI and voiced by a clone of a newsreader.

The 30-second updates are broadcast at 30 minutes past the hour on the radio between 6.30am to 11.30pm each day following the main news summary, with the content delivered using the virtual voice of news presenter Tatiana Sanchez.

The bulletins are created using AI summaries from the latest sports stories on the channel’s website.

GB News’ Chief Digital Officer Geoff Marsh said: “We’re already using AI across our editorial operation to enhance everything we do and provide a better experience for our millions of loyal viewers, listeners and digital users.

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“These AI updates are fast, smooth and keep our radio audience informed of everything that’s happening in sport, right up to-the-minute, seven-days-a-week.

“They require almost no human intervention, utilise digital articles which already exist and are delivered using Tatiana’s friendly, recognisable voice which will be very familiar to everyone in the GB News family.”

He added: “This is just the tip of the iceberg in terms of our AI-rollout. We’re already using advanced video-to-text transcription and are experimenting with several other exciting GenAI developments that will help us deliver the stories our audience wants faster and more accurately, across all platforms.

“The use of this technology comes at the same time as we continue to expand and develop our sporting coverage across all of GBNews’ platforms.

“GBNews.com is now home to a rising number of exclusive sports stories. And our programmes remain committed to bringing viewers and listeners the very best guests and experts from the world of sport.”