The new Trump-Vance looks familiar—and that’s exactly the point

The new campaign logo is nearly identical to Trump’s 2016 and 2020 branding, but it signifies a whole new political era.

The Trump campaign is saving on design costs. After former President Donald Trump announced freshman Senator J.D. Vance (R-Ohio) would be his running mate, his campaign updated its website and a campaign plane with a new Trump-Vance logo. Pre-printed signs with the new logo hadn’t been prepared for attendees at the Republican National Convention in Milwaukee Monday, so attendees wrote “Vance” on signs themselves, but a fundraising email went out Tuesday with the chance to buy the first-ever Trump-Vance tees.