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Services business a hard sell for FMCG companies focused on products

There are several instances of FMCG companies entering service business that didn't work for them on expected lines. In 2009, Jyothy Labs launched a laundry business through a chain called Fabricspa, with an investment of Rs 40 crore. Over the years, the business grew at a slower pace compared to the rest of the business. It contributed 2% of the total revenue of Jyothy Labs in FY24.

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