Taylor Swift, Olivia Rodrigo, K-Pop Acts See a Huge Boost in 2024 Sales With ‘Variants’: The Same Album in Different Packages
Exclusive bonus tracks… Five different shades of vinyl… Tour booklet with exclusive photos… “Fans First” exclusive picture disc… Boxed set with candle, hoodie and CD… Target exclusive, Amazon exclusive, Urban Outfitters exclusive… exclusive exclusive exclusive… “Variants” — multiple different vinyl, CD or cassette versions of an already-released album or EP — have become a booming business […]