The new Trump-Vance logo looks familiar—and that’s exactly the point

The new campaign logo is nearly identical to former President Trump’s 2016 and 2020 branding, but it signifies a whole new political era.

The Trump campaign is saving on design costs. After former President Donald Trump announced freshman Senator J.D. Vance (R-Ohio) as his running mate, his campaign updated its website and a campaign plane with the new Trump-Vance logo. Preprinted signs with the new logo hadn’t been prepared for attendees at the Republican National Convention in Milwaukee Monday, so attendees wrote “Vance” on signs themselves. Not to miss a fundraising opportunity, an email went out Tuesday offering a chance to buy the first-ever Trump-Vance tees.