Google Merchant Center Next rollout expands

Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.

Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023.

Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers.

Key points:

• New users and many existing ones already have access.
• Features a refreshed user interface.
• Reinvents complex features and introduces new experiences.
• Classic Merchant Center users are being notified when the update is available.

Why we care. Advertisers should familiarize themselves with the new interface and features to maintain efficiency, as the old interface likely will be deprecated soon.

Yes but. Advertisers who have already tested GMC Next out have faced issues with using the new interface.

What’s next. All remaining merchants can expect to transition to the new platform in the coming weeks.