3 ways to build brand awareness

Paid media isn’t the only way for direct-to-consumer brands to reach new customers.

Over the past five years, paid media and acquisition costs have skyrocketed, making it increasingly challenging for brands to reach new customers through paid advertising alone. For direct-to-consumer brands, in particular, this has caused significant disruption and revenue decline.

As the CEO and founder of wellness brand Bearaby, I have experienced this shift in the digital marketing landscape and know that it is increasingly necessary to experiment with outside-the-box methods to build branded consumer awareness. Brands are diversifying beyond paid media to reach consumers. Here are three methods I’ve found to be effective and why I believe they work.