Quick fashion on quick commerce? Instamart, Blinkit in talks with top apparel brands

Quick commerce platforms like Blinkit and Swiggy Instamart are in talks with leading apparel and shoe manufacturers like Arvind Fashions, Fabindia, Woodland, and Puma to sell their products to capitalize on the growing fashion business in India's e-commerce industry. These startups aim to exploit the growing fashion business, which is currently the second-largest selling category in India's e-commerce industry after electronics and smartphones.