NBCUniversal Won’t Quantify Overall Ad Commitments in Upfront Market

Did Madison Avenue fill NBCUniversal’s coffers or not during this year’s decidedly difficult “upfront” market? The answer is hard to discern. The Comcast-backed media conglomerate on Friday acknowledged that it had wrapped negotiations in the TV industry’s annual upfront, when U.S. TV companies try to sell the bulk of their commercial inventory ahead of their […]