NBC’s Peacock 33% price hike to take effect ahead of 2024 Summer Olympics — here’s what to know
![NBC’s Peacock 33% price hike to take effect ahead of 2024 Summer Olympics — here’s what to know](https://nypost.com/wp-content%2Fuploads%2Fsites%2F2%2F2024%2F07%2Flogo-peacock-video-streaming-service-85717104.jpg?quality%3D90%26strip%3Dall)
Peacock’s standard ad-supported tier, called “Premium,” will cost $7.99 per month for new subscribers beginning on Thursday. That’s a 33% increase compared to its old price of $5.99 per month. The “Premium” tier’s annual cost jumped $20 to $79.99, up from $59.99.