You can customize Dyson’s new headphones in more than 2,000 color combos

The $500 OnTrac headphones are an ultra-customizable bid to hook a younger generation of Dyson customer.

Dyson, the brand best known for its wireless vacuums and much-adored hair dryer, just announced a new product set to launch soon on its website: customizable, over-ear headphones.

Called the Dyson OnTrac, the $500 headphones come with 55 hours of continuous run time, an eight-microphone system that ranges from frequencies as low as 6Hz to as high as 21000Hz, and an accompanying app that allows users to customize their level of noise cancellation.