Retailers including Shoppers Stop, Lifestyle and VMart bet on a flurry of wedding days in second half of this fiscal

There will be about 47 auspicious wedding dates in the second half, three times more than 14 in the first half, they reason. “We are looking at a very strong festive campaign, and weddings will be very, very big as we have somewhere around 50-odd (auspicious) days,” Kavindra Mishra, managing director of Shoppers Stop, said during its first quarter earnings call on Friday. “We believe we have got the right kind of merchandise to be a wedding destination,” he said.