Profits NOT cancelled as dramas boost ITV
![Profits NOT cancelled as dramas boost ITV](https://i.dailymail.co.uk/1s/2024/07/20/15/87567879-0-image-m-95_1721486436124.jpg)
The FTSE 100 company has banked on the success of the advertising-funded platform ITV X, which can be viewed ad-free for a subscription.
The FTSE 100 company has banked on the success of the advertising-funded platform ITV X, which can be viewed ad-free for a subscription.