ABJ talks with KXAN about evolution of Austin's SoCo

South Congress Avenue has transformed over the years and today this area of town is known as one of the most expensive spots in the city and the best spot to own or sell retail.

AUSTIN (Austin Business Journal) -- By far, South Congress Avenue — or SoCo if you prefer the New Yorkish slang — is the most expensive place to rent for retailers in Austin.

This iconic strip has changed a lot, going from quirky mom-and-pop shops to places that sell $1,400 sneakers. In this report, we look at those alterations and the social ramifications.

We talk to the players involved, and we explore the finances it takes to operate there.