Companies can apologize to their customers better. Here’s how
![Companies can apologize to their customers better. Here’s how](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/07/p-91159614-how-companies-apologize.jpg)
In the end, a corporate apology should be about more than just saying ‘we are sorry.’
When a company makes a mistake – such as a marketing misstep or a product failure that leads to a recall – a good apology can make a big difference in how we as customers feel about them.