Local beer makers call the shots in value segments; gain combined mkt share by 400 bps

India's largest beer brands, United Breweries and AB InBev, have lost a significant market share to local brands like British Empire, Godfather, Cobra, and Khajurahuo. This comes after global companies shifted their focus to higher margin premium brands, resulting in a 4% market share loss. The decline is attributed to limited funds and acquisitions compared to multinationals.