Is gifting a wasteful exercise? Don't fall into the trap of spending to impress, gifting to gain favour

We fall into the trap of spending to impress, gifting to gain favour, and our actions cater to impressions we like to create about wealth. These are ones-sided actions that don’t provide the opportunity to express a contrarian view and stay true to what really matters. We drown in the cesspool of social acceptance, appropriate behaviour and unbroken ritual.