Non-alcohol is the only market segment with positive momentum in several markets including India - IWSR

The non-alcohol market segment is experiencing growth due to an increase in no-alcohol drinkers in key markets like India, China, the UK, and the US. Non-alcoholic beverage categories such as beer, wine, and spirits showed significant volume surges. The trend is driven by a shift towards healthier choices, diverse product offerings, and regulatory pressures, leading to long-term lifestyle changes and the emergence of new beverage categories catering to all generations of consumers.