A new generation of authors is finally making book merch interesting

Sable Yong’s debut book comes with some unusual marketing merchandise—a perfume to match.

Sable Yong always wanted to make a perfume. She calls herself a “frag-head,” having previously written about fragrances for Allure and hosting the podcast Smell Ya Later with Tynan Sinks. Still, producing a fragrance requires a seismic deposit of cash. That was money Yong didn’t have.