Most UK consumers trust family and friend recommendations - Statista report
![Most UK consumers trust family and friend recommendations - Statista report](https://media.fashionnetwork.com/m/df11/4256/9beb/5cc5/ad00/94b1/738a/781d/e451/327c/208x208/327c.jpg)
The best influencers might be closer to home than you think. In a poll ‘Rise Of The Everyday Influencer’, 89% of consumers prioritise recommendations from individuals they ‘know’ and ‘trust’ over traditional ad channels.