Nara Smith Made a Marc Jacobs Tote Bag From Scratch

Is there anything Nara Smith can’t whip up herself in her kitchen, dressed in a designer gown with her hair and makeup fully done? The influencer — who is married to model Lucky Blue Smith — has racked up over 8 million followers with her elaborate cooking videos on TikTok, where she painstakingly makes peanut-butter-and-jelly sandwiches, pizza, and doughnuts from scratch.

Recently, Smith’s videos have taken an absurdist turn as she’s tackled Coke, sunscreen, and even chewing gum in her own kitchen. Her latest craving? “A delicious red Marc Jacobs tote bag.” On Monday, the Marc Jacobs TikTok account shared a clip of Smith mixing flour, eggs, water, and red food coloring and kneading the dough until it magically folds into a tiny tote bag. After an hour in the oven, she declares in her signature monotone that it is “perfectly risen and red” and ready to eat. Or, in this case, ready to wear. “This is her humor and people don’t get it!” wrote one commenter. “Top-tier marketing,” wrote another.