Patreon’s shape-shifting logo is a reflection of a changing internet

For crafting an identity that puts creators first, Wolff Olins is a winner of Fast Company’s 2024 Innovation by Design Awards.

Since launching more than 11 years ago, Patreon has become a lifeline for nearly a quarter million creators. Its eclectic community of musicians and whiskey tasters, poets and painters, podcasters and textile artists use the site for selling products and providing exclusive content and experiences to their subscribers, or “patrons.”