How Frank Lloyd Wright became a household name for Gen Zers

For its wide-reaching and discerning licensing plans, the Frank Lloyd Wright Foundation is a winner of Fast Company’s 2024 Innovation by Design Awards.

 In 1955, just a few years before he died, Frank Lloyd Wright—hoping to raise money and proliferate his designs—began to license his intellectual property to a few design industry manufacturers. But the effort was limited, according to Frank Lloyd Wright Foundation CEO Stuart Graff, and the scope would later narrow almost exclusively to reproductions and museum-shop fodder.