Here’s how Arc’teryx knows when it designed a winning product

For its commitment to high-quality design, Arc’teryx is a winner of Fast Company’s 2024 Innovation by Design Awards.

Arc’teryx chief creative officer Katie Becker still remembers the first time she saw the brand’s original Alpha SV jacket at a trade show 25 years ago. “Even then I was like, ‘Oh, this is a game changer, this is super disruptive,’” she says. “It still has that same soul.”