Journeys Taps Stacy Doren as EVP and Chief Marketing Officer

The appointment follows a series of new executive hires as Journeys executes on its turnaround program.

Journeys has added another new executive as the retailer bolsters the management team.

The Genesco Inc.-owned shoe retailer announced Monday that it has named Stacy Doren to the role of executive vice president and chief marketing officer of the Journeys Group.

Her appointment follows a series of new executive hires as Journeys executes on its turnaround program and growth strategy. In January, Journeys hired former Foot Locker executive Chris Santaella as executive vice president and chief merchandising officer. And in November, Genesco brought in Foot Locker veteran Andy Gray as Journeys president.

Doren will report to Gray and will assume her role on Aug. 1.

“Stacy is an exceptional marketing leader with a resolute commitment to consumer-centric strategies. Her brand-building capabilities and strategic foresight make her the ideal partner in shaping Journeys’ future chapters,” said Gray in a statement.

Doren joins Genesco after 24 years at Levi’s, culminating in her role as vice president of Levi’s Americas marketing. In this role, she oversaw a unit of 50 people people on the marketing team and helped the company drive sales and consumer connections.

Specifically, she helped reinvigorate the brand’s presence with young people, revived the women’s and lifestyle business and helped launch Levi’s stadium. At Journeys, Doren will help elevate the chain’s standing in teen fashion footwear retail.

“Her expertise in leading teams to flawlessly execute integrated marketing plans and her instrumental role in revitalizing global brands and aligning them with contemporary culture, position her perfectly to propel Journeys towards its next phase of growth and innovation,” Gray added. “Stacy’s appointment symbolizes our increased pursuit of brand excellence to strengthen the relationship with our consumers and empower Journeys to stay at the forefront of youth culture in the years ahead.”

In May, Genesco Inc. reaffirmed its outlook for fiscal year 2025 after it reported sales and earnings results that beat its expectations for the first quarter. By banner, sales declined 5 percent at Journeys, 1 percent at Schuh, 4 percent at Johnston & Murphy and 25 percent at Genesco Brands.

After reporting challenging first quarter results last year in May, Genesco announced it would close more than 100 underperforming Journeys stores in fiscal 2024, versus prior expectations to close 60 stores, to help cut costs at the retailer. In Q1, the company said it closed 17 Journeys stores and said it is evaluating up to 50 Journeys store closures for this year.