Budget 2024: FMCG companies, retailers hope for improved sales

Proposed tax relief measures for the middle class are expected to increase disposable income and boost discretionary spending, benefiting retailers and FMCG companies. Emphasis on rural economy and job creation will drive consumption, particularly in non-metro markets. Industry experts anticipate a significant increase in demand for FMCG products due to the focus on infrastructure and employment generation in the budget announcements.