Disapproval for Project 2025 is skyrocketing

New polling from Navigator Research shows a rapid increase in the number of Americans who say they have heard of Project 2025, the Heritage Foundation’s authoritarian plan for a second Donald Trump administration. And along with that awareness has also come a sharp increase in the number of Americans who disapprove of it.

Though articles about the plan have been circulating since the middle of 2023, a Navigator survey at the end of June showed just 10% of Americans holding a favorable opinion of Project 2025 and 19% holding an unfavorable opinion. The rest had either no opinion or no knowledge of the plan.

But by mid-July, those numbers had jumped to 11% favorable and 43% unfavorable. That increase in knowledge about the plan reflects broader reporting on Project 2025, as well as increased attention to the plan from Democratic politicians. It also likely reflects a spurt of media coverage that began in early July expressly because Trump claimed to be unfamiliar with the plan.