New Era to outfit athletes at NFL Combine
BUFFALO, N.Y. (WIVB) – New Era Cap, LLC added to its portfolio Wednesday, becoming the official outfitter of the NFL Scouting Combine.
The hat and apparel company, headquartered in Buffalo, will provide all performance apparel and headwear used by participants, including "outerwear, baselayer, compression wear, fleece, pants, shorts, caps, knits, headbands, socks and more."
Combine athletes were previously outfitted by NOBULL, a sporting apparel company the NFL has invested in that recently merged with Tom Brady's TB12 and Brady Brand. New Era has been the NFL's on-field hat provider since 2012.
"This game is proudly part of our hometown’s identity, and we couldn’t be more excited to deepen our relationship with the NFL,” New Era CEO Chris Koch said in a press release.
New Era got retail rights to a variety of Combine products in the deal, meaning fans will be able to shop the look the athletes wear at the event, like t-shirts, hoodies, shorts and polo shirts.
The agreement extends a busy period for New Era, which also reached deals recently with the NHL and the U.S. Olympic and Paralympic teams.
The NFL Combine brings the top draft-eligible prospects together in Indianapolis. The 2025 event runs Feb. 24 through March 3.