New Program, No Coupons: The New Kellogg's Family Rewards Debuts

Sorry, the Kellogg coupon rewards are gone – but can we interest you in some Cheez-It socks or an Eggo plate set?Just in time for its upcoming tenth anniversary, the newly-revamped Kellogg’s Family Rewards loyalty program has launched. Members were informed last fall that the old points-for-prizes program would be retired at the end of last year, taking any unused points or unclaimed prizes along with it.The new version, which debuted yesterday, is a streamlined version of the old one. There are fewer steps necessary to earn fewer, more modest rewards. And, crucially for couponers, there are no longer any Kellogg coupons available as rewards.Existing or new KFR members will now be able to earn “tokens” throughout the month, by uploading a receipt showing the purchase of Kellogg products, or by completing various activities such as taking a survey or quiz. Five tokens in a calendar month gives you the chance to choose a prize, valued at around $5.Your prize choices for January are the a...