Leonardo DiCaprio’s eco business venture sinking like the Titanic with £2.7million losses
LEONARDO DiCaprio could be set for a titanic loss after investing in a British vegan shoe brand.
Wild Loci Ltd — which makes trendy Loci trainers — reported losses of £2.7million, including £712,103 owed to creditors.
Documents show the previous year it lost £966,809.
Loci trainers are made from recycled bamboo, foam and rubber with each pair reusing 20 plastic bottles.
They sell for around £170 and are a hit with celebs such as Princess Eugenie and Lily James.
Investors including actor Leo, 49, have put £3million into the firm in the past 12 months to help prop it up.
Founder Emmanuel Eribo said of Leo’s investment: ‘He’s an absolute star and sees the world the same way we see it.
“It’s been an absolute blessing having him on the team. You can’t ignore it’s a British brand and he’s betting on it.
“He didn’t need to do this — there’s definitely something in there that is tugging on him.
“If I could say things about Leo, I’d probably use two words: genuine and kind. You can care about the world and still want good things.”
Leo said he was “proud” to be an investor, adding: ‘I am proud to be an investor in LOCI, a brand dedicated to minimizing its environmental impact, and centred around creating cruelty-free, ethical footwear.”
Leo has long championed helping the climate and previously said meeting then US Vice President Al Gore to discuss global warming in 1998 led to him becoming an activist.
In the same year he created the Leonardo DiCaprio Foundation – which supports over 35 conservation projects around the world.