Parle continues to be India's top FMCG brand at home, 12th time in a row

Parle, owned by Parle Products, remains India's top FMCG brand in the latest Brand Footprint ranking, with seven of the top 10 brands being homegrown. The study measures brands based on consumer reach points (CRPs), combining penetration and frequency of purchase. Parle leads with 7.98 billion CRPs, followed by Britannia. Hindustan Unilever's Clinic Plus is the only non-food brand in the top five. Consumer choice is crucial, with brands adapting to changing dynamics to stay relevant.