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Take a look at the luxury items LVMH is custom-making for the Paris Olympics

Louis Vuitton, Chaumet, and Dior are rolling out the red carpet for Olympic athletes.

Louis Vuitton trunk holding Olympic medals
A custom Louis Vuitton trunk holds the Olympic medals, also designed by an LVMH brand.
  • LVMH's suite of luxury brands will be front and center at the Paris Olympics.
  • The French conglomorate, led by Bernard Arnault, spent $160 million on sponsoring the event.
  • Here are the custom-made LVMH products you will spot at the games.

There will be a couple of unexpected stars at this year's Paris Olympics: Louis Vuitton and Christian Dior.

LVMH, the conglomerate behind the brands — as well as Moët and Chandon, Sephora, Tiffany, and more — is one of the games' major sponsors, meaning the athletes will be decked out in, sipping, and winning the best of the best.

The French company, led by one of the world's richest men, Bernard Arnault, spent a reported $160 million — in total sponsoring the games in its hometown of Paris, known for its chic fashion houses. Some of that money went into custom wear for the athletes, medals for the ceremonies, and other custom products.

The sheer volume of luxury names owned by LVMH helps their presence across the massive event, from bars to bling. "They're able to have Moët Hennessy at these hospitality moments, they can have some of their jewelry houses looking after the medals," Ellie Thorpe, the global director for Kantar BrandZ, told Business Insider. "There are lots of different ways that they can have that portfolio tap into their audiences."

The hope is that, in return for the sponsorship, LVMH not only gets brand exposure, but also gets in the good graces of the public — some of whom have turned against the excess of luxury in recent months.

"At a time of challenging cost-of-living and inflationary pressures, this partnership could go a long way in reminding people why LMVH brands are worth paying for," Thorpe wrote in a recent report.

Here's a look at the luxury wares that LVMH has created for the event:

Berluti created suits for Team France.
Team France for the Olympics
Berluti designed Team France's outfits.

For the opening ceremonies of the Olympic and Paralympic Games, French athletes will wear suits by the luxury house Berluti, known for its fine shoes and menswear. A suit from Berluti starts at $4,710.

Chaumet medals were designed with France in mind.
Gold Olympic medal
Jewelry brand Chaumet designed the medals.

Storied French jeweler Chaumet designed the medals for this year's Olympic games. The medals feature a hexagon to represent France and a piece of iron from the Eiffel Tower.

Custom Louis Vuitton trunks will hold medals and the torch.
Olympic torch in Louis Vuitton trunks
Louis Vuitton created custom trunks to hold the Olympic torch and medals.

Louis Vuitton has manufactured trunks in the brand's signature checkered print to hold the Olympic torch and Olympic medals.

Medal-bearers will also wear custom designs.
Olympic medals bearers
LVMH is also outfitting the medal-bearers.

The 600 volunteer medal-bearers will wear LVMH-designed looks inspired by the 1924 Olympics in Paris. They will carry trays created by Louis Vuitton that will hold the medals.

Dior has assembled its own "Dream Team."
Alex Morgan
Soccer player Alex Morgan is one of several athletes sponsored by Dior.

Dior is sponsoring 15 Olympic and Paralympic athletes, including American soccer star Alex Morgan and Jamaican sprinter Elaine Thompson-Herah.

Louis Vuitton has also sponsored a number of athletes.
Antoine Dupont and Louis Vuitton duffel
Rugby player Antoine Dupont is sponsored by Louis Vuitton.

The conglomerate's namesake Maison counts French rugby player Antoine Dupont and swimmer Léon Marchand among its partner athletes.

Read the original article on Business Insider

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