Inside the tradition-bucking branding of the Paris 2024 Olympics
![Inside the tradition-bucking branding of the Paris 2024 Olympics](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/07/001-91158182-olympic-branding.jpg)
The team behind the Paris 2024 branding explains the visual world of this year’s Olympics.
“I’m in love with Paris, but it’s really uptight, in a way.”
The team behind the Paris 2024 branding explains the visual world of this year’s Olympics.
“I’m in love with Paris, but it’s really uptight, in a way.”