RIU Hotels & Resorts and Joyned: A successful collaboration

oyned's partnership with RIU Hotels & Resorts increased revenue by 11% through social revenue technology, enhancing user experience and conversions on RIU's website.

The article RIU Hotels & Resorts and Joyned: A successful collaboration first appeared in TravelDailyNews International.

One year into the partnership, award-winning social revenue innovator Joyned is unveiling the results of its collaboration with RIU Hotels & Resorts, leading international holiday resort chain. Bringing customers’ conversations into the RIU website through Joyned led to a staggering 11% boost in revenue.

Aimed at creating a superior user experience for RIU’s customers across the US and increasing conversions as well as revenue, the partnership launched in June 2023 and has delivered significant business results since. Through Joyned’s social revenue technology, users can invite friends and family to discuss and make plans directly on the RIU’s website in a secure, private online space.

Joyned turbocharges the travel booking experience for users while also offering vendors invaluable data-driven insights into the decision-making process based on group dynamics, conversations, and intent. All of this results in a remarkable surge in key metrics, as evidenced by the partnership outcomes: a 4.8 times increase in conversion rate, a 5.3 times boost in ARPU, and a 16% growth in average deal value.

While some users utilized Joyned as a centralized tool for planning their solo trips, others invited friends and family to discuss and book their next trip, overall contributing to an 11% increase in revenue.

Juan Campins Crespi, Director of Digital Channels at RIU Hotels & Resorts, was initially looking for solutions to enhance user experience so that travelers could collaboratively plan their vacation while maintaining their privacy. “Joyned provides users with instant value by allowing them to discuss plans, get validation, and make a group decision straight from our website. The platform demonstrated a major positive impact, leading to business outcomes that we are extremely pleased with,” he said.

“As we’re committed to becoming the world’s leading platform for group purchases in the travel sector and beyond, the results of this partnership are a testament to the potential of our social revenue technology,” added Michael Levinson, CEO of Joyned. “I have full confidence in our continued success together with RIU Hotels & Resorts,” he concluded.

RIU Hotels & Resorts has 100 hotels in 21 countries, employing over 35.000 people, welcoming more than 6.4 million guests annually, and generating over €3.6 billion in annual revenue.

The article RIU Hotels & Resorts and Joyned: A successful collaboration first appeared in TravelDailyNews International.