Big changes at Southwest Airlines include assigned seats, premium legroom, and red-eye flights
![Big changes at Southwest Airlines include assigned seats, premium legroom, and red-eye flights](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/07/p-1-91162816-southwest-airline-changes.jpg)
The airline said in a major announcement Thursday that it’s moving away from its signature open-seating model after extensive consumer research.
Southwest Airlines is undertaking a strategic transformation to improve customer experience, boost financial performance, and drive shareholder value. The initiative includes significant changes, including assigned seating, premium seating options, and the introduction of red-eye flights.