Snoop Dogg Heads to France With Custom Skechers Collection Inspired by Paris 2024 Olympics

The collection includes five new sneakers featuring nods to the Paris Olympics and the rapper.

Snoop Dogg is taking his talents — and his style — to Paris. The rapper is continuing his collaboration with Skechers by revealing a custom capsule collection ahead of the 2024 Olympics, including five new sneakers which he will wear in the city as he serves as broadcast commentator and official torchbearer for the summer games.

The five Skechers x Snoop Dogg Paris shoes, made of premium leather, pay homage to the Olympic games, the host city and the rapper himself. The bottom of each shoe is inscribed with a Snoop Dogg quote, “I only compete with myself,” written across the design of a running track. (The hip-hop star once said those words in a meeting at Skechers offices.)

Two of the shoes are influenced by the high-top Doggybonez silhouette from the Skechers x Snoop Dogg collaboration released in 2023. These shoes are available in an all-white colorway and a red, white and blue colorway inspired by the colors of France. Details include the year “2024” and an image of the Eiffel Tower — in place of the original design which includes Snoop Dogg’s birth year 1971 and a Doberman.

A third shoe includes a drawing of Snoop Dogg and the word “Paris” written in graffiti-style font, inspired by his West Coast roots; another shoe features a paisley pattern, a favorite design of the rapper. Nods to the Olympics include gold, silver and bronze details on and near the laces; on the graffiti shoe, Snoop Dogg has his hand outstretched toward a gold eyelet.

Finally, there is an all-gold sneaker made of snake-embossed gold leather. This shoe also includes red, white and blue detailing. Every shoe in the collection features the Skechers x Snoop Dogg logo over the French flag colors; additionally, four of the sneakers include a paisley printed gold heel clip.

The footwear company and the “Drop It Like It’s Hot” musician revealed the first Skechers x Snoop Dogg collaboration in August 2023, after he appeared in the brand’s Super Bowl campaign the same year.

See more photos from the Skechers x Snoop Dogg Paris collection below.