PPDS Promotes Andrea Barbuti To Global Product Management Lead Of EMEA

Barbuti to bring unique Europe-centric approach to the development of new and existing professional displays and solutions for the company.

PPDS has announced the promotion of Andrea Barbuti to the newly created position of Global Product Management Lead for the EMEA region. Barbuti assumed the role of PPDS Global Product Manager Total Solutions in 2020, where he helped to shape the strategic focus on delivering complete hardware and software solutions to support the unique needs of major verticals across all global markets. Based in Ghent, Barbuti reports to William Xiong, VP Global Product Management.

In his newly created and expanded role, Barbuti – who is ever-present at AV industry events around the globe, will now oversee product management and technical support for all PPDS signage products across EMEA, while bringing together the unique requirements of every global region to spearhead professional display product management for PPDS. 

Commenting on his new position, Barbuti said: “I am excited to have been given the opportunity and responsibility to lead Global Product Management from my home ground in Europe. Entering my tenth year with the company, I have never been more motivated or excited to be part of the team. The growth and impact we have, together with the leaps we have made in driving the importance of sustainability, for our customers and for the AV industry as a whole, have been nothing short of extraordinary. This is testament to the devotion and innovative minds of our elite team of professionals – the real backbone of our business.

“I look forward to continuing our commitment to providing best-in-class professional display products and software solutions to meet the evolving needs of our customers around the world.”

Martijn van der Woude, VP Global Marketing and Business Development, added: “Andrea’s leadership skills, coupled with his extensive industry knowledge and experience, make him the ideal candidate to bring a European perspective to our global product strategy – something we think is unique for our industry. 

“We are extremely fortunate to have some of the market’s most enterprising leaders here at PPDS, with every one of them recognised for playing a vital role in the development and success of our company. Andrea has a great track record and dedication to bringing new, more energy conscious products to market, and we have full confidence in his abilities to drive the next wave of innovation. On behalf of the PPDS team, I extend congratulations to Andrea on his well-deserved promotion.”