Libas bets on omnichannel strategy to boost sales during 'Purple Days'
![Libas bets on omnichannel strategy to boost sales during 'Purple Days'](https://media.fashionnetwork.com/m/d800/95f3/1607/3b5a/d4b6/db9a/7055/2b46/e1bb/933d/208x208/933d.jpg)
Libas, India’s leading ethnic wear brand is banking on its omnichannel strategy to boost sales during its flagship event ‘Purple Days’ scheduled to be held from July 27 to August 4.