Bills celebrating their successes at training camp

New offensive coordinator Joe Brady wants his team to celebrate in practice like they do during a game

PITTSFORD, N.Y. (WROC) — Every time the Bills find themselves in the end zone at St John Fisher University, they’re not alone for long. Group celebrations are the standard, the entire team acting like a five-yard score in training camp is a game-winning touchdown.

It’s something Joe Brady implemented last year when he took over the offense, to have the team celebrate their wins together. 

"You're scoring some touchdowns, and you see James Cook on a passing touchdown and James Cook, Dion [Dawkins], Josh [Allen]" said Brady. That speaks so loudly to me seeing those guys celebrate and have fun."

"It's not easy to score touchdowns in this league as all know," Allen said. "When we get in there, let's celebrate. It's a big moment that helps our team win football games. We should be excited about though."

"You practice every habit that you have," Allen added. "Having a habit of practicing going out there and celebrating, celebrating with your teammates, most importantly."

Brady isn’t the biggest fan of TikTok dances in the end zone, but he loves seeing a good offensive linemen spike– even though those linemen at times might not appreciate the celebration philosophy.

"I remember when I took over last year, the first red zone practice we had that week, the Jets week, I think our O-line was gassed for the amount that I was making them run to go celebrate with the guys," said Brady. "You saw that first game, Khalil Shakir scoring or Ty Johnson scoring and just seeing those guys run and celebrate with them and it's important. It might not look like it, but it is."

Brady says the sign of a good offensive lineman spike is when the ball flies off the screen when they watch the play back in the film room, something he wants to see happen many times when the touchdowns actually start to count.