High-end realty show: Luxury realty companies rope in fashion designers to stand out in a crowded market

Globally, fashion and luxury brands such as Giorgio Armani, Versace, Fendi, Bottega Veneta, Missoni, Baccarat and even Porsche have tapped into the luxury residential space, by lending their names and making apartments more appealing and expensive. India’s realty developers seem convinced of the value these partnerships can bring as several of them are moving in this direction.