Lulus Unveils New Strategic Initiative with D’Amelio Footwear

Launching on July 29, Addition of D’Amelio Footwear Further Expands Successful "Lulus Loves" Campaign, Bringing Today's Most Sought-After Brands to Customers Everywhere CHICO, Calif., July 22, 2024 (GLOBE NEWSWIRE) -- Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU), the attainable luxury brand for women, today announced it has entered into a strategic partnership with D'Amelio Footwear, a brand synonymous with trendsetting style and youthful energy and founded by social media phenoms, Dixie and Charli D'Amelio. The partnership, designed to amplify Lulus' influence within the Gen Z demographic and enable both brands to captivate broader audiences worldwide, will be spotlighted within Lulus' successful "Lulus Loves" campaign, featuring a limited-edition capsule collection from today's most sought-after brands. “Lulus is dedicated to empowering women to look and feel their best, and our partnership with female-led D'Amelio Footwear not only introduces highly...