Shoppers Say This $4 Concealer Is ‘Superior to Luxury Concealers’ When Getting Brighter Skin

If you’ve ever felt like tiny bottles of concealers cost more than gold per pound, especially those from luxury brands, you’re not alone. Every time we want a lot of coverage, it’s tough to watch all that product disappear so quickly, mentally counting how many dollars it took to cover up this particular breakout. Fortunately, […]

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

If you’ve ever felt like tiny bottles of concealers cost more than gold per pound, especially those from luxury brands, you’re not alone. Every time we want a lot of coverage, it’s tough to watch all that product disappear so quickly, mentally counting how many dollars it took to cover up this particular breakout. Fortunately, beauty fans have found a $4 concealer that they say is “superior” to its more costly counterparts: Wet N Wild Mega Last Incognito Concealer.

This drugstore darling has quickly become a favorite of shoppers for its impressive performance and unbeatable price point. Some customers have even declared it to be on par with, or better than, high-end concealers. One satisfied reviewer mentioned, “As good as, or superior to, luxury concealer, even on mature skin.” It’s not just affordable; it’s effective across different skin types and concerns.

The Wet N Wild Mega Last Incognito Concealer promises full coverage, and users are raving about its smooth application and creamy texture. “This concealer applies with full coverage and has a softer look and touch. It’s a bit creamier. Easier to smooth out. Save your hard earned money ladies, try the Wet n Wild. You’ll like it. Us women need to stop being financial servants to an over priced cosmetic industry. AMEN,” another customer passionately shared.

The praise doesn’t stop there. Even makeup influencers who typically favor high-end products have given this affordable concealer their enthusiastic two thumbs up. One user was convinced by such an influencer to give it a try: “After watching a high end makeup influencer give this product high marks, even when she uses primarily lux products, I gave it a try. She was correct, it’s a good concealer. It goes on smooth, gives great coverage and lasts.”

Fans say that the coverage works everywhere, too, including pesky dark under eye circles. “Covers the darkness. Super light and creamy formula that just vanishes. I got dark and deep set eyes, this is my favorite concealer and the best one I’ve found in 30 yrs of using concealer. Better than Mac, Tarte, Nars, Estee, YSL, etc… all the other countless expensive concealers I’ve gone through to hide the dark undereyes. This is the Holy grail,” exclaimed a longtime concealer user.

At just $4, it’s hard to find a reason NOT to try out this “holy grail” concealer. If you’ve been scraping the last bits of your luxury concealer from the container and are looking for something new, why not give Wet N Wild Mega Last Incognito Concealer a try?

Before you go, check out our slideshow below: