From metros to villages: The streaming wave sweeping across India

The ICC Men’s T20 World Cup final showcased the diverse reactions of Indian cricket fans, highlighting the varied preferences shaping content consumption. Disney+ Hotstar's strategy to stream free content on mobile devices extended its reach beyond urban centers, especially in smaller cities. The platform's freemium model balanced ad revenue with subscription offerings. Disney+ Hotstar has invested in diverse and regional content, enhancing user experience through innovative formats. Nearly half of the viewership came from non-metro areas, with a significant number of viewers consuming dubbed content. This regional focus made Disney+ Hotstar a preferred choice for advertisers, demonstrating the value of catering to India's diverse audience.