Paris Olympics Beat Tokyo Competition Opening, Combined Viewership On NBCU Platforms Top 32M

NBCUniversal’s presentation Saturday of the Paris Olympics opening on NBC, Peacock, and across key NBCU platforms posted a Total Audience Delivery (TAD) of 32.4 million viewers, according to custom fast national data from Nielsen and Adobe Analytics. That beats the opening Saturday of competition for the Tokyo Olympics, which drew 17.7 million across all platforms. […]