Why sponsoring youth sports in Cyprus matters

By Savvia Pavlou

The DTA Group has recently taken a significant step toward supporting youth sports development in Cyprus by sponsoring promising young tennis player, Aleksija Strika. 

This initiative underscores the importance of nurturing local budding talents and highlights the role of corporate social responsibility in fostering athletic excellence.

Families of young athletes understand the commitment, sacrifices and resources required to support an emerging athlete.

Sponsorships like the one provided by DTA Group are a powerful vote of confidence in the dreams and ambitions of our children. They equip young athletes with the essential tools and opportunities needed to excel in their respective sports, while also promoting healthy lifestyles and strengthening community bonds.

DTA Group’s sponsorship of Aleksija Strika is a prime example of how businesses can play a pivotal role in the development of youth sports. 

Strika, a rising star in the tennis world, now has access to the resources she needs to reach new heights in her career. This support not only alleviates the financial burdens associated with high-level training and competition, but also serves as an inspiration to other young athletes in Cyprus.

DTA Group’s sponsorship goes beyond financial backing – it represents a dedication to fostering young talent and supporting the sporting community in Cyprus. “We aim to instill the same winning attitude, dedication and commitment we uphold in our industry, in the younger generations passionate about sports,” said DTA Group CEO Thanasis Athanasiou, expressing his positive outlook on the undertaking.

By backing young athletes, companies like DTA Group contribute to the overall development of youth, teaching them valuable life skills such as discipline, teamwork, and perseverance.

The DTA Group’s involvement sets a positive example, and hopefully inspires other businesses to follow suit, creating a broader network of support for young athletes in Cyprus. This initiative is a testament to the power of corporate social responsibility in making a tangible difference in the lives of young people and the community at large.

Learn more about DTA Group’s youth sports development initiatives and the inspiring journey of Aleksija Strika here.

Savvia Pavlou is Director of Operations at LXM Media & Publishing.