McDonald’s sales number falls for first time since pandemic peak—but it’s not enough to move MCD stock

The fast food giant’s second quarter earnings period ended less than a week after it launched a $5 value meal to lure back cash-strapped customers.

McDonald’s Corporation has reported its second quarter 2024 earnings, which includes declines in key metrics across the board. McDonald’s second quarter ended June 30, 2024, less than a week after the company rolled out a $5 value meal in an effort to win back cash-strapped customers who have increasingly felt fast food prices no longer provide the value they once did.