What science communicators can learn from marketing professionals

The new romantic comedy Fly Me to the Moon tells the story of how NASA hired an ambitious marketing specialist to boost public support in the run-up to the Apollo 11 mission.

The history books tell us that this isn't quite what happened, but I believe modern science communicators can still learn from this irreverent revision of NASA history.

In the opening scenes of Fly Me To The Moon, Kelly Jones (Scarlett Johansson) is recruited by shady government officials to sell one of the biggest things you can sell: the moon. The premise may seem far-fetched.

After all, who doesn't ...